Mystery Shopping Programmes - Licensed Trade

The “Challenge 21” initiative encourages retailers and licensees to seek proof of age from anybody who appears to be under the age of 21. Sadly, the efforts of pub companies and retailers sometimes fall short. Our "Mystery Shoppers" - all appearing of questionable age - test out your companies procedures and assess whether, on the ground, they are being adhered to.

The penalties for serving under-age customers are severe - chains can suffer fines of up to £10,000 and a license review while staff may suffer an £80 fine. Trading Standards and police authorities regularly visit your outlets.

Our staff work under supervision of an experienced Detective, using bodyworn cameras and recording transactions on digital audio, regularly used by our clients for assessment and training.

While we have had emulators, we initiated this service in 2002 and - unlike a basic "mystery shopper" service - provide an intense and sophisticated package with comprehensive feedback.

Our services - with the backing of the country's leading corporate Detective Agency - has been the subject of a BBC documentary and continues to provide the country's leading edge support service.

We have played our part in protecting many licenses that have been the subject of review, saving clients thousands of pounds in lost revenue and damaged reputation

Talk to us - before the licensing authorities talk to you?