Mystery Shopping Programmes - Licensed Trade

Our Challenge 21 / Think 21 programme assesses the effectivenesss of a client's Age Verification strategies and whether they are being implemented at outlet level.

People buying alcohol need to be able to prove they are over the age of 18; most outlets now run a Challenge 21 pollicy of asking for identification if anyone appears under the age of 21. It is an offence for someone to purchase or attempt to purchase alcohol under the age of 18, however punishment is rarely given to the individual.

While the majority of our clients are concerned with alcohol and tobacco purchase, we also run programmes for other age verifiable product lines.

Alcohol
Cigarettes
Videos
Knives
Solvents

Further information can be seen on our sister site at www.think21.co.uk and on our main company site at www.answers.uk.com

The penalties for serving underaged customers can be severe - up to £10,000 for the corporate body and £80 on-the-spot fine for staff - with the added problems of a license review and possible restrictions on sale

We are always pleased to meet, evaluate your current initiatives and discuss a programme that will support your existing training structures.

Further information is available on our main site - www.answers.uk.com - and at www.think21.co.uk

Talk to us - before the licensing authorities talk to you?