Mystery Shopping Licensed Trade (Alcohol)

Responsible retailing of alcohol is very much on the political agenda; Trading Standards departments across the country test purchase the retailing of alcohol to underaged customers. As a result, Retailers suffer licence reviews and suspension, while pub companies risk fines of up to £10,000 and potential closure.

While our programmes are bespoke to our client's need, a typical programme may involve:

Test purchasing by trained personnel appearing underaged
Purchasers active in teams with supervisor
Bodyworn cameras film transaction
Digital audio record of conversation
Full reporting and analysis with statistics
Filming of POS material and transaction

While we also run mystery shopping programmes, this service is comprehensive; in order for you to fully review and train your personnel the application and resources in an intensive programme such as ours are the are the only effective remedy.

The penalties for serving underaged customers can be severe - up to £10,000 for the corporate body and £80 on-the-spot fine for staff - with the added problems of a license review and possible restrictions on sale

Further information can be seen on our sister site at www.think21.co.uk and on our main company site at www.answers.uk.com

Talk to us - before the licensing authorities talk to you?