Mystery Shopping Licensed Trade
Cigarettes & Tobacco

In October 2007 the law changed, placing the onus on retailers to ensure cigarettes are only sold to customers aged 18+.

Retailers risk prosecution and a fine of up to £2,500 if they are caught breaking the law.

Research suggests that many 16-18 year olds are not aware of the age rise from 16

ID checking for cigarette sales has become as important as that for alcohol and other products.

Our cigarette purchase exercises are conducted as stand-alone or in conjunction with alcohol testing. In a recent campaign, more than 50% of a client's shop floor staff failed to adequately ID for cigarette purchase.

Test purchasing by trained personnel appearing underaged
Purchasers active in teams with supervisor
Bodyworn cameras film transaction
Digital audio record of conversation
Full reporting and analysis with statistics
Filming of POS material and transaction

Further information can be seen on our sister site at www.think21.co.uk and on our main company site at www.answers.uk.com

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